The brand for your inner athlete
AthletesRx partnered with Unified Theory to visualize a new brand for a digital platform that helps to optimize the performance of young and professional athletes through advanced nutritional information.
creating an athletic brand
Unified Theory applied the findings from the brand strategy workshop to create a simple and authentic brand from the ground up. A primary goal of the project was to establish the company as an approachable, uncomplicated yet practical brand — not just another 'cool' addition to the already flooded market of competitive health and fitness brands.
Referencing the diagonal letterforms of the 'X', we created a graphic device with oftentimes varied configurations to help visualize the motion and energy that the brand represents.
image of the athlete
In helping to build a genuine emotional connection to the brand, we established a direction of sourced imagery exhibiting athletes caught in the moment, actively engaged with natural postures. As an aspirational, ever-evolving brand, this athletic-specific imagery instills a feeling of forward progress and human achievement.