arx.png

athletesrx

The brand for your inner athlete 

Brand Strategy / Brand Identity / Brand Messaging / Marketing Communications / Visual Design

AthletesRx partnered with Unified Theory to visualize a new brand for a digital platform that helps to optimize the performance of young and professional athletes through advanced nutritional information.

 

 

athletes-rx-hands-small.jpg
 athletesRx imagery example showing athletes running competetively
 AthletesRx brand positioning

creating an athletic brand

Unified Theory applied the findings from the brand strategy workshop to create a simple and authentic brand from the ground up. A primary goal of the project was to establish the company as an approachable, uncomplicated yet practical brand — not just another 'cool' addition to the already flooded market of competitive health and fitness brands.

 
 Athletes Rx Logo variation sin black, white and gold
 
 

definitive devices

Referencing the diagonal letterforms of the 'X', we created a graphic device with oftentimes varied configurations to help visualize the motion and energy that the brand represents.

 

 

athletes-rx-primary.jpg
 athletesRx typography set in Gotham Light and COndensed typeface
athletes-rx-palette
 athletesRx infographics of pie charts and horizontal bar graphs
athletes-rx-type-specimen

image of the athlete

In helping to build a genuine emotional connection to the brand, we established a direction of sourced imagery exhibiting athletes caught in the moment, actively engaged with natural postures. As an aspirational, ever-evolving brand, this athletic-specific imagery instills a feeling of forward progress and human achievement.

 
athletes-rx-weights.jpg
athletes-rx-bars
athletes-rx-workout
athletes-rx-pushups
 

 

athletes-rx-businesscards.jpg
 

 

athletes-rx-brandguide.jpg
 

 

athletes-rx-website-light.jpg