A digital home for 525 America
525 America has been creating high quality, contemporary women’s knitwear since 1983. Dovetailing with a new brand refresh, 525 America approached Unified Theory to redesign their website experience.
applying the brand
Built on the work we had completed for the brand, we applied the new look across the digital application, to further instill the heritage of the company, and again prove that it's an established player within the competitive landscape.
shopping on the go
The previous website was largely a desktop-only experience. While customers between 25 – 34 years old were spending more time on the site, conversions were low and the majority of sales were made in stores by older demographics. The new site is fully responsive across devices, to ensure both customer demographics receive the same quality experience online, making it easier to carry through with purchases wherever they are.
Collection and product cards are created in proportion to each other across the site. Subtle transitions are used to create a sense of sophistication while keeping the experience simple.