Rigorous in process, effective by design. We build and transform brands in cohesive ways that connect people to businesses that drive results.


we are

A design-led branding and digital design studio. We create value for brands through strategy, crafted design and impeccable execution.

We're not an advertising agency, and we aren't just a service company. We're pragmatic and dedicated creative experts who love to work with people and companies who champion the transformational power of design.

Our approach to every project is tailored to each client, but our methodology remains the same. We fuse a rigorous and strategic design process with audience-centered insights, articulating ideas into visually engaging and sophisticated solutions across a multitude of touchpoints.




Brand Consulting
Brand Positioning
Brand Architecture
Competitive Analysis
Concept Development
Content Strategy
Persona Development


Brand Identity
Visual Systems
Brand Manuals
Art & Creative Direction
Print & Packaging

Experience & Digital

User Experience Design
Wireframing & Protoyping
Visual Design
Interface Design
Website Design & Development
Mobile & App Design
Visual UI Systems
Motion Design & Direction

Unified Theory strategic brand design studio
Design critique at desk
Brand design studio
Unified Theory strategic brand design studio


Unified Theory is led by designer and Creative Director Justin Hattingh. Backed by over fifteen years of experience spearheading branding, interactive and product design engagements for brands large and small, Justin is responsible for the creative and strategic direction of the company.

Prior to establishing Unified Theory, Justin worked at prominent branding and digital design agencies in Boston, Johannesburg and New York, working with a diverse range of clients that include IBM, Symantec, Samsung and ALDO among many others. He previously taught Interaction Design at Massachusetts College of Art + Design, and served on the board of directors for AIGA Boston for many years alongside some talented and driven people.


Ready to work with us?

If you’re interested in working on a new project together, drop us a line.