Unified Theory is a design and branding agency that builds engaging brand and digital experiences for companies aspiring to better the world.


we are

Pragmatic and dedicated branding and design experts based in New York City. We create distinct and unified brand experiences that connect people to businesses, helping them succeed at what they do.

Through strategic, crafted design and impeccable execution, we collaborate with our clients to transform brands in cohesive ways that drive business results.

Not all businesses or projects are alike. Our approach is tailored to each engagement, by building our team and process around the unique needs of your project. By retaining a low overhead, we establish a tight-knit team of partners & individuals that are specifically suited to the job, keeping us agile and effective with no bloated teams or egos. 

We partner with tech, fashion, fitness, creative, beverage and government organizations worldwide.




Brand Architecture
Brand Consulting
Brand Positioning
Competitive Analysis
Concept Development
Content Strategy

Brand Experience

Brand Systems & Identities
Creative Direction
Motion Design
Print Collateral
Product Design
UI Design
UX Design


 Unified Theory strategic brand design studio
 Design critique at desk
 Brand design studio
 Unified Theory strategic brand design studio


Unified Theory is led by designer and creative director Justin Hattingh. Backed by almost two decades of experience spearheading branding, interactive and product design engagements for brands large and small, Justin leads the creative and strategic direction of the company.

Prior to establishing Unified Theory, Justin worked at prominent branding and digital design agencies in Boston, Johannesburg, and New York working with a diverse range of clients that include IBM, Symantec, Samsung and ALDO among many others. He has previously taught Interaction Design at Massachusetts College of Art + Design and served on the board of directors for AIGA Boston for many years alongside some talented and driven people.


Awards & Recognition

We've been fortunate to have been recognized by a few well-known design awards and websites.

 Graphis, HOW, Awwwards, Creativepool, CSS Design Awards, Fonts in Use,

Hire us.

If you’re interested in growing or evolving your brand, let's talk.