Pragmatic and dedicated branding and design experts based in New York City. We create distinct and unified brand experiences that connect people to businesses, helping them succeed at what they do.
Through strategic, crafted design and impeccable execution, we collaborate with our clients to transform brands in cohesive ways that drive business results.
Not all businesses or projects are alike. Our approach is tailored to each engagement, by building our team and process around the unique needs of your project. By retaining a low overhead, we establish a tight-knit team of partners & individuals that are specifically suited to the job, keeping us agile and effective with no bloated teams or egos.
We partner with tech, fashion, fitness, creative, beverage and government organizations worldwide.
Brand Systems & Identities
Unified Theory is led by designer and creative director Justin Hattingh. Backed by almost two decades of experience spearheading branding, interactive and product design engagements for brands large and small, Justin leads the creative and strategic direction of the company.
Prior to establishing Unified Theory, Justin worked at prominent branding and digital design agencies in Boston, Johannesburg, and New York working with a diverse range of clients that include IBM, Symantec, Samsung and ALDO among many others. He has previously taught Interaction Design at Massachusetts College of Art + Design and served on the board of directors for AIGA Boston for many years alongside some talented and driven people.
Awards & Recognition
We've been fortunate to have been recognized by a few well-known design awards and websites.
If you’re interested in growing or evolving your brand, let's talk.