Unified Theory is a branding and design studio that builds engaging brands and digital experiences for companies aspiring to better the world.


we are

Pragmatic and dedicated experts based in New York City. We create distinct and unified brand experiences that connect people to businesses, helping them succeed at what they do.

Through strategic, crafted design and impeccable execution, we transform brands in cohesive ways that drive business results.

Our approach is tailored to each engagement by building our project team around the unique needs of your project. By retaining a low overhead, we establish a tight-knit team of partners & individuals that are specifically suited to the job, keeping us agile and effective with no bloated teams or egos. 

We partner with tech, fashion, fitness, creative, beverage and government organizations worldwide.



Brand Development

Brand Consulting
Brand & Content Strategy
Brand Identity
Creative Direction
Print Communications

Digital Experience

UI Design
UX Design
Web Design
Web Development
App & Product Design
Motion Design & Direction


 Unified Theory strategic brand design studio
 Design critique at desk
 Brand design studio
 Unified Theory strategic brand design studio


Unified Theory is led by designer and creative director Justin Hattingh. Backed by almost two decades of experience spearheading branding, interactive and product design engagements for brands large and small, Justin leads the creative and strategic direction of the company.

Prior to establishing Unified Theory, Justin worked at prominent branding and digital design agencies in Boston, Johannesburg, and New York working with a diverse range of clients that include IBM, Symantec, Samsung and ALDO among many others. He has previously taught Interaction Design at Massachusetts College of Art + Design and served on the board of directors for AIGA Boston for many years alongside some talented and driven people.


Awards & Recognition

We've been fortunate to have been recognized by a few well-known design awards and websites.

 Graphis, HOW, Awwwards, Creativepool, CSS Design Awards, Fonts in Use,

Got a project in mind?

If you’re interested in partnering on a new project together, drop us a line.