Unified Theory shortlisted in Integrated category for Creativepool Annual 2018

Unified Theory is featured in Creativepool’s much anticipated Annual 2018 shortlist in the Integrated category!

In a striking pastiche of Trainspotting, Creativepool poked fun at the frustrations encountered in the industry every day. Asking the industry to choose creativity, the shortlist is a spectacular collection of ideas, campaigns, and people that chose fresh thinking, groundbreaking initiatives, incredible film, print and innovation in the face of mundane tasks of everyday work life.

As a reflection of an industry that is becoming increasingly digital and to acknowledge the shift of in-house teams taking more prominence, the Annual 2018 shortlist features work from Unified Theory and many other brands and agencies around the world.

View Shortlist

With 27 categories shining a light onto the best creative work, a further 10 categories in the Annual 2018 award the people, teams, and companies that bring creativity to the forefront. Creativepool is honoring the emerging talent, the leading influencers and the best brands and agencies with the much-anticipated titles of Influencer of the Year, Newcomer of the Year, Agency of the Year and Brand Team of the Year. Creativepool will also acknowledge the Best Place to Work across Agencies, Brands, and Recruitment Agencies.


The Judges

Top level creatives and marketers from agencies and brands around the world make up the judging panel for the Creativepool Annual 2018. A collective rich in diversity and expertise, the judging panel spans 18 countries and four continents with panelists from Unilever, Ogilvy, eBay, Framestore, The Engine Group, Twitter, Sony Music, Interbrand, Publicis and more.

View all judges


People’s Choice

Embracing the universality of creativity, Creativepool democratizes its awards by enabling its entire online community to name a winner through an electrifying People’s Choice vote. The People’s Choice winners will be showcased alongside the judge's winners in the Annual 2018.

The People’s Choice voting is open until Friday 23rd February - 23:59GMT and you can vote for Unified Theory by simply hitting ‘vote’ under the project.