A new site for a data-informed healthcare company
Freedman HealthCare is the national leader in All Payer Claims Database governance, planning, oversight, and implementation. They consult with state organizations, health providers, payers and insurance companies to help them gain access to quality health data and use that data to its full potential.
Unified Theory was appointed to create a new website, and a secondary platform that allows Freedman HealthCare to curate and produce their own content focused on the industry.
refining the website experience
We humanized a mostly information-heavy company through a visual message of modernity, simplicity and sophistication by leveraging impactful photography, clean typography and iconography. Simplified content begins to showcase not only the company services, but the benefit they provide to the clients they work with.
The site is fully responsive across screens and devices, easy to navigate with content arranged specifically for smaller screens, making it easy for users to get to the content they need.
a wealth of branded knowledge
In combination with the design of the primary corporate site, we applied the look and feel to the new Freedman HealthCare APCD Journal, a platform that provides a means of producing relevant and original content on a dedicated site to further promote the company as thought leaders in their field.